NORTHSTAR
Independent marketing agencyEST. 2016

We make brandsImpossible to ignore.

Strategy, creativity and performance for brands ready to move the culture — and the numbers.

View our workLet’s talk
Pedestrians crossing between two high-rise towers, shot from street level
Editorial portrait of a woman in a tailored black blazer, hands framing her face
Fig. 01 — CampaignSolace / SS25
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  • London
  • New York
  • Remote
Brand · Creative · Social · Performance · Content · Influence

Attention isn’tthe goal.Being remembered is.

We combine sharp strategy, disruptive creative and measurable media to create work that earns attention and turns it into growth.

01CapabilitiesSix disciplines, one team

Whatwe do

Specialists who work as one team, not six departments passing a brief between them.

  • 01

    Brand Strategy

    Positioning, research, audience insight and brand architecture that give brands a clear reason to exist.

    • Positioning
    • Research
    • Architecture
    • Narrative
  • 02

    Creative

    Campaign concepts, creative direction, visual identity and ideas designed to travel.

    • Concepts
    • Art direction
    • Identity
    • Copy
  • 03

    Social

    Social strategy, content systems and community-first campaigns built for modern attention spans.

    • Strategy
    • Content systems
    • Community
    • Always-on
  • 04

    Performance

    Paid media, conversion strategy, experimentation and optimisation focused on measurable growth.

    • Paid media
    • CRO
    • Experimentation
    • Measurement
  • 05

    Content

    Films, photography, editorial, social content and digital experiences that make brands worth following.

    • Film
    • Photography
    • Editorial
    • Digital
  • 06

    Influence

    Influencer partnerships, creator campaigns and cultural collaborations that put brands in the right conversations.

    • Creators
    • Partnerships
    • Talent
    • Culture
02Selected work5 of 40+ campaigns

Work that movedthe needle.

All work

Good marketinggets attention.Great marketingchanges behaviour.

Anyone can buy a moment of attention. The work that matters shifts what people believe, what they choose and what they tell other people about — long after the media spend stops.

03ResultsRolling 24 months

The numbersback it up.

+184%
Average campaign engagement
3.2×
Average paid media ROAS
28M
Campaign impressions
41K
New communities built
92%
Client retention

Fictional demonstration figures, shown for design purposes.

04How we workFour stages

No black box.Just good work.

You will always know what we are doing, why we are doing it and what it is expected to return.

01

Find the truth

Research, data, audience and cultural insight.

Weeks 1–2
02

Find the idea

Turn strategy into a simple, powerful creative idea.

Weeks 3–4
03

Make it matter

Create campaigns and content people actually want to engage with.

Weeks 5–9
04

Make it work harder

Test, measure, optimise and scale what works.

Ongoing
05AboutIndependent since 2016

Small enoughto care.Big enoughto deliver.

NORTHSTAR is an independent marketing agency built around senior talent, ambitious ideas and a healthy obsession with results.

We work across strategy, creative, social, media and digital — bringing the right specialists together around every problem.

Meet the team
Crew gathered around a camera rig part-way through a shoot
Photography studio with a seamless backdrop and a single chair
100%
Independent, no holding company
14 yrs
Average senior experience
3
Studios, one team
92%
Client retention

Selected clients

ARCKINMONOFIELDNOVAMORROWFORMACOMMONSUNDAYVANTA
06InsightsWritten by the team

Things we’ve beenthinking about.

All insights

Got a bigmarketingproblem?

Good. Those are our favourite kind.

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