Solace
A new identity and launch campaign repositioning a contemporary lifestyle brand for a younger audience.
VANTA’s positioning had drifted for a decade — technically well known, emotionally invisible to the audience it needed most: a generation that had quietly decided the brand belonged to their parents.
We rebuilt the brand from a single insight — that comfort and ambition aren’t opposites — and translated it into a new identity, tone of voice and a launch campaign built to travel across culture, not just across channels.
Brand searches and social engagement both moved inside the same quarter, without any increase to media spend.
“NORTHSTAR didn’t just give us a new campaign. They gave us a reason to matter to people who’d stopped listening.”
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