04Social-first campaign2024

Sunday Club

Client — COMMONSocial-first campaign2024

A creator-led campaign designed to turn an emerging lifestyle brand into a community.

Full-length street-style frame of a model in a cropped top and wide-leg trousers

The challenge

COMMON had a genuinely engaged niche audience but no credible path to becoming a community brand beyond it.

The approach

We designed a creator programme built around a recurring weekly ritual rather than a single campaign moment, so the content always had somewhere to return to.

The result

Organic reach and follower growth that a paid campaign of the same budget could not have bought outright.

12MOrganic reach

+41KNew followers

“Our community grew because we finally had something worth showing up for every week.”

COMMON, Marketing Lead

Portrait of a woman seated with her hands framing her face

Street-style portrait of a woman seated on a fire hydrant

Next case studyNo Ordinary Day

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